Put simply, Sons of Smith keep it real. There are no complex diagrams to get a point across. No buzzwords. Just human connection. The humility in what they do comes from the experiences they’ve had. So, it was important to talk about their brand in real terms; the focus was to create an engaging experience, one that emulates the energy of each connection made.
Their brand persona stems from the notion of the archer. They’re precise. They’re knowledgeable. They have a keen sense of their surroundings, but they’re focused what lies ahead. Above all, they have a thirst to deliver the unimaginable. The trademark of the archer is that they leave a mark — however big or small — on any person or place that they touch. It’s this point of difference that’s captured in the language and through their brand personality.