A MIND STATE ... THAT BECOMES REAL.
We write with impact to pack a punch, or tickle your ribs, or induce a gasp, or kick the pants off you in amusement. We obsess over ellipses and em dashes … we take calculated risks with said marks to play with tempo or create drama. It’s a particularly healthy obsession when it’s your day job. And it’s why you want to call us in – you have better things to do.