ENVISION WHAT’S NEXT.
A huge part of what makes First Press different is the way they perceive coffee. They saw past the typical “quick buzz” of it and realised new potential. That’s crucial. It’s about innovation in something that is so rarely innovated. The voice is confident and bold, with a quick sense of wit and a personality injection when it’s needed. Because let’s face it, the founders are big on personality – but it doesn’t ever distract from how seriously they take their product. This balance is met in their story and accompanying messaging – the story is bigger than the process, the flavour, the benefits, alone or combined. The story is the First Press feeling.