& Morgan
Brand Story 
Brand Messaging
Brand Taglines
Website Copywriting
Tone Guidelines




Every word, every sentiment boils down to this – hair is their thing. But, they’re not here to dribble some well-rehearsed lines about their dedication to style and hair integrity. They’re not going to unleash a spiel that hooks you in only to have you walking out with a big brushed-out ‘60s mane when you asked for flowing hair that moves and catches the light. 

Because Chester & Morgan believe that tailormade hair is the kind of hair that follows the state of your truest self at that time, the language is personal, sensory and authentic. 

It emulates the conversation between a cutter and their client. It’s about human to human connection.