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This is about an all-encompassing story. And it’s yours.

The most powerful editing goes unnoticed to service the story. That’s the mastery of the craft. And just like editing, writing for someone other than yourself means taking away that stamp of individuality to hero the brand, the person – the protagonist if you will.

The writer is your secret weapon. They use their touch. They harness their craft. In that moment – for that story – they go unnoticed. Because you see, the story is yours.

MRS SMITH is who she needs to be.​

Remarkably unfamiliar. Familiarly noteworthy.